KitchenAid: New York Fashion Week
Brand
Date
Feb 2023
Description
KitchenAid partners with New York Fashion Week for this commercial project, bridging the gap between appliance design and high-fashion aesthetics. Produced by UnderWonder Content, the film centers on a model in a voluminous red gown, staged within a sleek, moody kitchen environment. Taking a cinematic approach, the visuals lean into a high-contrast palette, juxtaposing deep reds against cool blue tones. The composition uses horizontal blinds shadows to create depth, grounding the iconic stand mixer and blender within a stylized, editorial setting.
Style
Horizontal, Commercial, Cinematic, Cool
Industries
Event
Fashion Week
Color
Scarlet
Background
Kitchen
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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