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KitchenAid: Cake

Date

Jun 2023

Description

KitchenAid explores the intersection of culinary artistry and appliance design in the commercial spot 'Cake.' The project highlights a series of hyper-realistic cakes crafted to replicate the brand’s iconic stand mixers and range cookers. Developed by agency Zulu Alpha Kilo, the execution employs live-action technique to document the construction of these edible replicas. The footage features split-screen compositions that pair the baking process with the original appliances, all set within a clean, high-key modern kitchen environment.

Style

Horizontal, Commercial, Clean

Color
Crimson
Silver
Pure White
Background

Kitchen

Context

Advertising Campaign, TVC / TV Commercial

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