KitchenAid: Cake
Brand
Date
Jun 2023
Description
KitchenAid explores the intersection of culinary artistry and appliance design in the commercial spot 'Cake.' The project highlights a series of hyper-realistic cakes crafted to replicate the brand’s iconic stand mixers and range cookers. Developed by agency Zulu Alpha Kilo, the execution employs live-action technique to document the construction of these edible replicas. The footage features split-screen compositions that pair the baking process with the original appliances, all set within a clean, high-key modern kitchen environment.
Style
Horizontal, Commercial, Clean
Industries
Color
Crimson
Silver
Pure White
Background
Kitchen
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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