KidsCan explores the reality of child poverty in New Zealand through 'Unfair Decisions', a commercial campaign developed by DDB Aotearoa. The spot centres on the domestic experience, depicting children within a kitchen environment as they navigate the realities of worn footwear.
Produced by Supernormal, the film leans into a cinematic style to convey its subject matter. The execution prioritises a desaturated colour palette and natural light to maintain a grounded, candid atmosphere throughout the narrative.
