KidsCan: Unfair Decisions
Brand
Date
Feb 2025
Description
KidsCan explores the reality of child poverty in New Zealand through 'Unfair Decisions', a commercial campaign developed by DDB Aotearoa. The spot centres on the domestic experience, depicting children within a kitchen environment as they navigate the realities of worn footwear. Produced by Supernormal, the film leans into a cinematic style to convey its subject matter. The execution prioritises a desaturated colour palette and natural light to maintain a grounded, candid atmosphere throughout the narrative.
Style
Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Kitchen
Context
TVC / TV Commercial
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