Child wearing blue patterned denim jacket posing on a wooden pier next to a large orange buoy with ocean and boats in the background.

A young child wearing a pastel striped playsuit holding a knitted cottage toy next to blue hoses and a large red prop.

Child wearing sunglasses holding a large orange lifebuoy on a wooden jetty with boats and water in the background

A young girl wearing light blue sunglasses blowing a pink bubblegum bubble while holding onto a wooden railing against a bright blue sky.

Young child smiling while playing with multiple hula hoops under a red and white striped canopy for Kids21 SS25

Young model in white patterned shirt and pleated skirt wearing sunglasses holding a blue crochet tote bag near water

Young child wearing a green bucket hat and matching pastel shorts set outdoors standing between two large orange buoys against a blue ocean and sky background.

Child holding a large orange lifebuoy ring while wearing patterned short-sleeve shirt and sunglasses outdoors by water.

Young child in denim jacket and jeans holding flags against an ocean background for Kids21 SS25 campaign.

Kids21 SS25 2025

About

Kids21 presents its SS25 collection through a series of editorial fashion images that lean into a bright, coastal aesthetic. Photographed by Adrian Price with fashion styling by Sheridan Davey, the campaign features young models in outdoor waterfront settings, incorporating nautical props and vibrant accessories to evoke a playful summer tone. The imagery utilizes natural light to highlight textures across denim and patterned apparel. With a saturated color palette and a recurring oceanic backdrop, the project captures a youthful, energetic mood, emphasizing the collection's pieces through dynamic compositions and varied styling choices.