Kia: Season of Sharing
Brand
Date
Jul 2024
Description
Kia’s Season of Sharing campaign presents a series of live-action interactions centered on the vehicle’s Digital Key Touch feature. Set against the backdrop of a cold winter evening, the narrative focuses on the integration of modern automotive technology into holiday gatherings. Captured with a cinematic aesthetic, the project features a teal SUV positioned in a residential driveway. The production, managed by Partners Film with creative direction from INNOCEAN Canada, highlights the utility of smartphone-based vehicle access through natural character movements and horizontal framing.
Style
Horizontal, Cinematic
Industries
Color
Powder Blue
Jet Black
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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