Kia: Robo Dog
Brand
Date
Aug 2022
Description
Kia’s 'Robo Dog' campaign introduces a narrative-driven look at connectivity within the automotive sector. The commercial follows a robotic puppy through urban settings, establishing an interaction between the character and the brand's electric vehicle line. Produced by Biscuit Filmworks UK, the spot utilizes live-action technique layered with VFX / visual effects to create the robotic protagonist. The work maintains a polished, cinematic aesthetic while exploring the intersection of modern technology and mobility.
Style
Horizontal, Cinematic, Polished
Techniques
VFX / visual effects
Industries
Color
Jet Black
Caramel
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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