Kia: X-Line (30)
Brand
Date
Oct 2025
Description
Kia showcases the X-Line SUV in this 30-second spot, framing the vehicle against a backdrop of nocturnal urban environments. The campaign leans into a cinematic, moody aesthetic, tracing the movement of the SUV through rain-slicked city streets after dark. Produced by Wild Gift, the film emphasizes the vehicle's lighting architecture through a series of contrasting interior and exterior vignettes. The visuals alternate between the precision of a culinary workspace, where a chef plates truffle pasta, and the sharp silhouettes of individuals in formal attire, anchoring the vehicle within a refined, high-contrast urban context.
Style
Horizontal, Cinematic, Moody
Industries
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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