Kia: Range
Brand
Date
Oct 2025
Description
Kia’s 'Range' campaign positions the brand’s electric vehicle within a cinematic narrative, capturing the car navigating a desert landscape at dusk. The film tracks the vehicle's journey toward a city skyline, emphasizing performance through atmospheric lighting and precise automotive framing. The production, handled by Wild Gift, utilizes drone footage and live-action techniques to bridge the gap between open-road travel and urban arrival. The narrative sequence features a couple transitioning from the quiet of the desert to an evening in a metropolitan setting, reinforcing the utility of the EV in diverse environments.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Color
Royal Blue
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
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