Kia: Onboard
Brand
Date
Oct 2025
Description
This automotive campaign for Kia, titled Onboard, showcases the utility and lifestyle integration of their latest electric SUV models. The film centers on a seaside narrative, following a protagonist as they connect their vehicle to a charging point before enjoying a quiet moment on the coast. Produced by Wild Gift, the work utilizes natural light and clean automotive framing to emphasize the vehicle's role in daily life. The project expands to feature a broader range of Kia electric vehicles stationed at a facility, grounding the cinematic, live-action approach in a tangible, real-world context.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Navy
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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