Kia: More Room For You
Brand
Date
Nov 2024
Description
The 'More Room For You' campaign for Kia highlights the spacious design and modern aesthetic of the brand's electric vehicle lineup. Produced by Fela with creative direction from INNOCEAN Canada, the project leans into a cinematic nighttime aesthetic that emphasizes the vehicle’s exterior profile and interior cabin connectivity. Captured through live-action technique, the video utilizes dynamic camera movements to navigate illuminated urban environments. The contrast between deep city shadows and the glow of the car’s lighting systems underscores the design-forward nature of the EV series.
Style
Horizontal, Cinematic
Industries
Color
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
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