Kia: Kia Robo Dog :60 Commercial
Brand
Date
Sep 2022
Description
Kia’s :60 commercial for the brand’s electric vehicle range leans into a blend of live-action technique and VFX to tell a narrative involving a robotic companion. The spot shifts between urban street scenes and retail environments, culminating at an electric vehicle charging station. The production, featuring work by agency David & Goliath, relies on cinematic framing and clean visual execution. Biscuit Filmworks UK handled production duties, while the integrated visual effects were managed by the team at Parliament.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Jet Black
Chocolate
Pure White
Background
Retail Store
Context
TVC / TV Commercial
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