Kia: Drop In
Brand
Date
Nov 2024
Description
Kia’s latest automotive campaign, titled Drop In, captures a crisp urban interaction featuring a stationary sedan set against a classic brownstone backdrop. The commercial spot focuses on a series of character movements, contrasting a pedestrian on a city sidewalk with a figure suspended by rope along the building’s facade. Executed with a live-action technique, the project utilizes natural light to ground the scene in an authentic exterior environment. The production leans into a warm aesthetic, highlighting the vehicle’s presence within a contemporary streetscape.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Pure White
Navy
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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