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Kia: Downpour

Brand
Kia
Date

Sep 2025

Description

Kia explores the versatility of its electric vehicle line in 'Downpour,' a cinematic commercial that leans into a moody, urban narrative. The campaign highlights a blue SUV navigating rain-slicked city streets, shifting focus between the vehicle's interior navigation systems and a scene of community interaction where two characters distribute garments along a fence. The film employs a desaturated color palette to underscore the rainy environment, balanced with live-action techniques that emphasize the vehicle's role in the daily lives of its users. Produced by Believe Media US, the spot prioritizes atmospheric textures and precise interior dashboard shots to showcase the automotive design in a real-world setting.

Style

Horizontal, Cinematic, Desaturated, Warm

Industries
Electric / EV
Color
Cobalt
Charcoal
Background

Street

Context

TVC / TV Commercial

Associated creatives

Believe Media US
Believe Media USProduction
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