KFC: Icons
Brand
Date
Jan 2026
Description
KFC's Icons campaign explores the brand's global cultural presence through a rapid-fire montage of fan culture and its signature red-and-white fried chicken buckets. The project blends street-level scenes with meticulously crafted, vintage-styled sets to ground the fast-food brand within its long-standing legacy. Produced by GREATERGOOD, the film utilizes vibrant colour grading and atmospheric lighting to maintain a high-energy pace. The aesthetic is defined by its saturated tones and cinematic live-action technique, capturing a diverse range of individuals across various dynamic environments.
Style
Horizontal, Action, Cinematic, Saturated, Warm
Techniques
Slow motion
Industries
Color
Crimson
Pure White
Jet Black
Context
TVC / TV Commercial
Associated creatives
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