KFC
Icons
Brand
ProjectIcons
Date
Jan 2026
Description
KFC's 'Icons' campaign highlights the global cultural presence of the fast-food brand through a fast-paced commercial video. The project features a montage of diverse individuals and street-level scenes set against the backdrop of the brand's signature fried chicken buckets. Produced by GREATERGOOD, the spot employs vibrant colour grading, cinematic techniques, and slow motion to capture a high-energy narrative. The visual language leans into saturated, warm tones across a series of live-action vignettes.
Style
Horizontal, Action, Cinematic, Saturated, Warm
Techniques
Slow motion
Industries
Fast Food
Color
Crimson
Pure White
Jet Black
Context
TVC / TV Commercial
Associated creatives
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