Kevin Murphy

Jan 2024

The HOLIDAY campaign for Kevin Murphy highlights the brand's haircare and beauty range through a series of refined product still-lifes. The visuals lean into a minimalist aesthetic, utilizing a monochromatic color palette and soft, even lighting to emphasize the structural design of the packaging. Art direction by Zane Ruyssenaers anchors the project, featuring a sequence of arrangements set against geometric architectural props. With photography by O'Rourke & Gates and prop styling by Jacqui Erskine, the work employs CGI techniques to achieve clean, graphic lines and depth. Each composition maintains a consistent commercial polish, focusing on the interplay between matte product surfaces and sculptural set elements.

Vertical, Commercial, Clean, Minimalist

Haircare

E-commerce / Product