Kevin Murphy: HOLIDAY

Brand

Kevin Murphy

Date

Jan 2024

Description

For the HOLIDAY campaign, haircare brand Kevin Murphy presents a series of clean product still lifes. The project features a refined aesthetic, utilizing monochromatic color palettes and architectural set design to highlight the structural form of the packaging. Art directed by Zane Ruyssenaers, the imagery employs 3D render and CGI techniques to arrange products atop geometric risers and arches. Photography by O'Rourke & Gates captures the matte and glossy finishes of the containers, while prop stylist Jacqui Erskine integrates minimalist platforms and sculptural shapes to create depth. These commercial compositions rely on soft lighting to define the modern silhouettes across a range of gift sets and individual care products.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Haircare

Context

E-commerce / Product