Brand
ProjectHOLIDAY

Kevin Murphy HOLIDAY 2024
Associated creatives
Tags
Description
This image for Kevin Murphy's HOLIDAY project was photographed by O'Rourke & Gates with art direction by Zane Ruyssenaers and prop styling by Jacqui Erskine. The composition features rectangular hair care bottles in shades of light green and blue balanced dynamically on stacked geometric platforms and a curved wave structure. The minimalist studio setting uses a clean pastel colour palette with soft, even lighting that highlights the matte surfaces of the containers. The arrangement creates a sculptural display highlighting the product packaging against a solid background.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
3D render / CGI
Industries
Haircare
Color
Sage (50%)
Powder Blue (50%)
Background
Grey Seamless
Context
E-commerce / Product