Kent & Curwen: Kent & Curwen S/S 2025 Campaign

Mar 2025

The Kent & Curwen S/S 2025 campaign serves as an editorial exploration of heritage-inspired apparel, combining traditional rugby-style shirting and structured tailoring. Photographed by Alasdair McLellan, the series moves between composed studio settings and textured outdoor environments. The project features fashion styling by Pau Avia, with hair by Tom Wright and makeup by Lauren Parsons. Casting directed by Ben Grimes places model Codey Scopes at the center of the visuals, which utilise natural light and clean studio framing to highlight the collection's fabric detailing. The campaign integrates bold typography across vertical editorial portraits, maintaining a consistent aesthetic across diverse locations.

Editorial, Vertical, Warm, Clean

Advertising Campaign