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  • ·Kent & Curwen S/S 2025 Campaign fashion editorial
A young male model wearing a patterned white polo shirt lying in green grass outdoors under bright sunlight.

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This fashion editorial image from the Kent and Curwen S/S 2025 campaign features a young male model lying in green grass outdoors. He wears a short-sleeved white polo shirt patterned with dark motifs. Strong, direct sunlight casts deep shadows, highlighting the textural quality of the grassy ground and the relaxed pose of the subject. The campaign was photographed by Alasdair McLellan, with fashion styling by Pau Avia, hair styling by Tom Wright, and makeup by Lauren Parsons. The layout is vertically framed with bold branding overlaid across the center.