Kayak
Momfluencer
Brand
ProjectMomfluencer
Date
Feb 2026
Description
Kayak explores the dynamic of modern family travel planning in this 'Momfluencer' campaign. Developed by Rethink New York, the project uses a cinematic live-action technique to contrast the high-energy performance of a mother against the quiet, digital-focused environment of her home. The film centers on a central domestic setting, highlighting the intersection of travel booking platforms and lifestyle observation. By utilizing clean visuals and intentional staging, the creative team centers the narrative on the relatable friction between travel enthusiasm and family indifference.
Style
Horizontal, Cinematic, Clean
Industries
Travel Booking Platforms
Color
Navy
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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