Kayak: Bookboards
Brand
Date
Jul 2026
Description
Kayak’s Bookboards campaign, developed by the team at Rethink New York, brings a humorous edge to the travel booking experience. The commercial follows social media personality Grace Reiter through a lively, sunlit urban environment as she engages directly with the viewer. Utilizing a live-action technique, the production leans into a warm aesthetic that captures the casual pace of city life. The narrative centers on an interactive billboard that playfully prompts the talent to coordinate her next travel plans.
Style
Horizontal, Commercial, Warm
Industries
Travel Booking Platforms
Color
Pure White
Denim
Background
Street
Context
TVC / TV Commercial
Associated creatives
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