Kayak
Bookboards
Brand
ProjectBookboards
Date
Jul 2026
Description
The Bookboards campaign for Kayak, conceptualized by the team at Rethink New York, captures a dynamic interaction between digital travel platforms and the urban environment. The commercial film highlights the brand's services through a live-action narrative that follows social media personality Grace Reiter as she navigates a bustling city street. Utilizing a bright, warm color palette, the production leans into a conversational approach, breaking the fourth wall to address the viewer directly. The visual direction emphasizes a realistic, street-level perspective, contrasting the spontaneous energy of urban life with the utility of travel booking.
Style
Horizontal, Commercial, Warm
Industries
Travel Booking Platforms
Color
Pure White
Denim
Background
Street
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.