Kawai Pianos Australia
Instument to Life
ProjectInstument to Life
Date
Jan 2025
Description
Kawai Pianos Australia presents 'Instrument to Life,' a cinematic commercial video that explores the personal relationship between individuals and their instruments. Spanning a range of environments from lively social settings to quiet, intimate home spaces, the film uses warm, moody lighting to establish its tone. The project features live-action cinematography that prioritizes detailed hand close-ups and textural focus, emphasizing the tactile nature of performance. Production was handled by Revolver with post-production services provided by ARC Australia and creative development led by Ogilvy New York and Ogilvy Australia.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Designer Fashion
Color
Jet Black
Camel
Background
Set-dressed
Context
TVC / TV Commercial
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