Kawai Pianos Australia: Instument to Life

Jan 2025

Kawai Pianos Australia explores the emotional resonance of music in the commercial campaign Instrument to Life. Developed by Ogilvy New York, the film traverses a range of domestic and social environments, focusing on the connection between players and their instruments. The production leans into a cinematic aesthetic, utilizing warm, moody lighting and low-key chiaroscuro techniques to heighten the atmosphere. Throughout the live-action piece, intimate close-ups detail the interaction between hand and key, highlighting the tactile nature of performance across various stages of life. Production was led by Revolver, with post-production services provided by ARC Australia. Additional creative support was contributed by Ogilvy Australia and The Do Collective, with production services managed by Pool Collective and Hogarth.

Horizontal, Cinematic, Moody, Warm

Low-key / chiaroscuro

Set-dressed

TVC / TV Commercial