Kāpiti
Too Good To Share
Feb 2025
In the Too Good To Share campaign, Kāpiti leans into domestic humor to highlight the brand's premium ice cream range. The commercial, produced by DDB Aotearoa and Supernormal, centers on a familiar household scenario where a protagonist goes to lengths to hide a personal treat from others in her home. The spot utilizes intimate framing to bridge the gap between the viewer and the subject, including a unique perspective from inside the refrigerator. Emphasizing a raw, live-action technique, the film maintains a conversational tone throughout the narrative exchange. The project was a collaboration between DDB Aotearoa on creative and strategy, with Supernormal handling production, post-production, and VFX.
Humorous, Horizontal, Commercial, Raw
CPG / Packaged Food
Kitchen
TVC / TV Commercial
