Kahlua: St. Patrick's Day called, it's bored of stout
Brand
Date
Jan 2025
Description
Kahlua challenges traditional St. Patrick's Day tropes in this campaign spot, moving away from stout toward the brand's coffee liqueur. Wieden+Kennedy London leads the creative, set within a dimly lit Irish pub populated by musicians and patrons. The execution relies on live-action techniques to build an authentic, earthy atmosphere. Rich wood textures and warm lighting ground the cinematic narrative, framed by the festive, green-accented environment. Production was handled by WracK, with post-production and VFX services provided by WracK and We are Covert. Music and sound design were delivered by Twenty Below Music.
Style
Horizontal, Cinematic, Earthy, Raw
Industries
Event
St. Patrick's Day
Color
Forest Green
Golden Yellow
Off-Black
Background
Bar
Context
TVC / TV Commercial
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