Kaffebaren’s rebrand establishes a conceptual brand identity for the coffee shop, blending historical alchemical iconography with modern minimalist principles. Led by graphic designers Vetle Majgren Uthaug and Nicklas Haslestad, the project spans a full suite of assets including packaging, signage, and interior graphics.
The visual system utilizes a warm palette of muted yellow, terracotta, and earthy tones, grounded by bold black typography. Across various touchpoints—from menu cards and coasters to storefront glass and coffee bags—the work maintains a clean, editorial aesthetic. The design incorporates intricate woodcut-style illustrations and geometric logos, resulting in a cohesive look that emphasizes both craft and coffee culture.
