Kaffebaren

Dec 2025

Kaffebaren introduces a comprehensive brand identity refresh, blending modern commercial aesthetics with historical, alchemical iconography. The project, led by graphic designers Vetle Majgren Uthaug and Nicklas Haslestad, establishes a cohesive visual system characterized by clean typography and a structured, earthy color palette. The identity spans multiple touchpoints, from minimalist storefront glass and interior signage to detailed product packaging featuring custom illustrations. Utilizing both natural light and high-contrast editorial photography, the design system leans into a concept of transformation and precision, incorporating vintage woodcut elements alongside contemporary vector graphics. The resulting output provides a consistent framework for the brand across print materials, menu design, and tactile applications like embossed coasters.

Commercial, Clean, Vertical

Typography

Restaurants

Advertising Campaign