Kaffebaren Rebrand 2025

Description

This close-up image captures a pair of hands lighting a wooden match against a vibrant pink matchbox for Kaffebaren. A bright, fluid flame rises from the match head, casting warm highlights across the fingers and the surface of the box. The background features soft, vertically draped textured fabric illuminated by gentle light. The composition employs a low-key chiaroscuro aesthetic, emphasizing high contrast between the glowing flame and the dark shadows. Graphic text is subtly visible on the pink matchbox surface.

Style

Editorial, Vertical, Moody, Warm

Techniques

Low-key / chiaroscuro

Color

Context

Advertising Campaign, Editorial