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ProjectBrand Identity
Outdoor construction site hoarding displaying a series of vibrant advertising posters for Jumbo Shrimp brand identity.

Brand Identity 2024

Associated creatives

Mother Design
Mother DesignGraphic Design
Ikki Kobayashi
Ikki KobayashiIllustration

Tags

advertising posters on hoardingadvertising postersposters on hoardinghoarding advertisingpostershoardingoutdoor advertisingstreet hoarding

Description

An outdoor advertising hoarding displayed along a city street features a series of vibrant posters created for the Jumbo Shrimp brand identity. The sequence includes purple, white, and yellow panels showcasing bold typography, graphic illustrations, and photographic portraits of models wearing eyewear. The surrounding urban environment includes a paved road and a large yellow construction crane visible against modern buildings in the background. Mother Design and Ikki Kobayashi contributed to the graphic design and illustration elements of the project.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Typography

Industries

Eyewear

Background

Street

Context

Out of Home (OOH)