Jumbo Shrimp Brand Identity 2024

About

This image presents a large outdoor advertising hoarding installed on a city street, showcasing the brand identity for Jumbo Shrimp created with Mother Design and Ikki Kobayashi. The hoarding features a vibrant composition of colourful panels displaying graphic typography, ampersand logos, and photographic portraits of models wearing eyewear against sky and building backgrounds. The panels alternate between coral, bright yellow, and white backgrounds with bold black lettering and contrasting sticker-style text boxes in yellow and green. The installation is mounted outdoors on a wooden base along a concrete pavement under clear daylight conditions.