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ProjectBrand Identity
Large outdoor advertising hoarding for Jumbo Shrimp brand identity featuring portraits of models wearing eyewear and bold graphic panels.

Brand Identity 2024

Associated creatives

Mother Design
Mother DesignGraphic Design
Ikki Kobayashi
Ikki KobayashiIllustration

Tags

outdoor advertising hoardingadvertising hoardingoutdoor advertisinghoardingbrand identityjumbo shrimp brandingjumbo shrimpgraphic typographytypographyadvertising campaign

Description

This image presents a large outdoor advertising hoarding installed on a city street, showcasing the brand identity for Jumbo Shrimp created with Mother Design and Ikki Kobayashi. The hoarding features a vibrant composition of colourful panels displaying graphic typography, ampersand logos, and photographic portraits of models wearing eyewear against sky and building backgrounds. The panels alternate between coral, bright yellow, and white backgrounds with bold black lettering and contrasting sticker-style text boxes in yellow and green. The installation is mounted outdoors on a wooden base along a concrete pavement under clear daylight conditions.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Telecommunications

Color

Jet Black (40%)
Crimson (30%)
Lemon (30%)

Background

Street

Context

Out of Home (OOH)