Studio Frith leads the brand identity for Jolene Bakery, establishing a visual language that balances artisan craft with playful, hand-drawn motifs. The identity leans into a warm, earthy palette and minimalist line work, extending across packaging, storefront signage, and custom textile goods.
Photographers James Hole and Clare Shilland document the brand through a mix of clean commercial product shots and candid editorial photography. The aesthetic maintains a cohesive, observational quality throughout, often utilizing natural light and an analogue film texture to highlight the bakery's architectural details and physical products.
