Jolene Bakery

Oct 2025

The brand identity for Jolene Bakery establishes a warm, tactile visual language that extends from storefront signage to custom product packaging. Designed by Studio Frith, the identity utilizes hand-drawn, minimalist illustrations and expressive typography to create a cohesive aesthetic across physical goods and digital assets. Photography by James Hole and Clare Shilland grounds the project in an editorial, documentary style. The imagery leans into a natural light aesthetic, using analogue film techniques to capture the bakery’s physical environment and artisanal product range. The execution balances clean, commercial product shots with textured, candid portraits that emphasize the brand’s approachable character.

Vertical, Clean

Restaurants