Jolene Bakery Brand Identity 2025

Description

This image features a white canvas tote bag hanging from the back of a wooden chair as part of the brand identity project for Jolene Bakery. The bag is filled with fresh pink cosmos flowers and large dark green leaves spilling out of the top opening. Embroidered onto the front of the bag is yellow and pink illustrative line work accompanied by hand-lettered black typography reading Jolene. The background shows a warm wooden interior setting with soft lighting highlighting the texture of the fabric and floral elements. Photography by James Hole and Clare Shilland with graphic design by Studio Frith.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Color

Context

Advertising Campaign