Johnnie Walker, Vice: Street Culture Collabs
Brands
Date
Oct 2025
Description
Street Culture Collabs is a collaborative content series produced for Johnnie Walker and Vice by the team at Virtue Asia. The project documents diverse urban subcultures through a series of vignettes, capturing moments ranging from roller skating and studio recording sessions to social dance expressions. The execution leans into a fast-paced, documentary-style observation that aligns with music video aesthetics. Utilizing a cinematic approach, the production employs rapid editing and split-screen techniques to layer perspectives, set against ambient street lighting and fluid live-action sequences.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Background
Street
Context
Music Video
Associated creatives
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