Johnnie Walker
Step into a Taste Unkown
Brand
ProjectStep into a Taste Unkown
Date
May 2026
Description
Johnnie Walker presents 'Step into a Taste Unknown,' a brand film introducing the High Rye expression. The project explores the product through a series of atmospheric sequences that move from dimly lit, moody bar environments to detailed close-ups of the liquid and glassware. Produced by GREATERGOOD, the film utilizes dramatic lighting to highlight the amber hues of the whiskey. The narrative integrates stylized typography and live-action techniques to build an immersive, cinematic experience for the brand.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Alcoholic Beverages
Color
Rust
Chocolate
Background
Bar
Context
Brand Film / Corporate Video
Associated creatives
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