Johnnie Walker: Sitting Man
Brand
Date
Jul 2025
Description
Johnnie Walker presents 'Sitting Man,' a commercial video that reimagines the brand's iconic striding figure. The animation transitions the character from his traditional walk to a seated position against a stark black backdrop. The visual approach utilizes a high-contrast graphic style, relying on clean vector aesthetics to communicate a shift in pace. This movement is paired with minimal typographic elements that feature the words rest, reset, and keep walking. TBWA Hunt Lascaris Johannesburg served as the creative agency for this project.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Color
Jet Black
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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