Johnnie Walker: Ricardo Darin
Brand
Date
Aug 2023
Description
Johnnie Walker presents a cinematic commercial feature starring Ricardo Darin. The spot leans into an atmospheric narrative, grounding the brand in a sophisticated, intimate setting. The production utilizes low-key lighting and a moody, cool-toned color grade to build its visual identity. Meticulous art direction and live-action techniques define the sequence, which focuses on the tactile elements of pouring the spirit near a fireplace.
Style
Horizontal, Cinematic, Moody, Cool
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Navy
Context
TVC / TV Commercial
Associated creatives
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