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Johnnie Walker: High Rye

Brand
Johnnie Walker
Date

Mar 2023

Description

This commercial campaign for Johnnie Walker High Rye explores the blend's distinct profile through an evocative mix of intimate drink preparation and sweeping, expansive vistas. Developed by Anomaly NY, the film moves between the warm, moody atmosphere of a bar and wide-angle desert sequences, grounding the spirit in both its craft and a sense of place. The edit leans into cinematic slow motion and high-contrast lighting to highlight the product’s amber tones. Throughout the piece, the visual language alternates between technical close-ups of the pour and stylized agricultural scenes, incorporating live-action technique to bridge the gap between traditional spirit advertising and narrative western motifs. Sound design by Pull provides an atmospheric layer that carries the transitions across these diverse settings.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Slow motion

Industries
Alcoholic Beverages
Color
Rust
Pure White
Context

TVC / TV Commercial

Associated creatives

Pull (a music company)
Pull (a music company)Music / Sound
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