Johnnie Walker Black Ruby 2025

About

Johnnie Walker presents Black Ruby, an intimate campaign capturing a candid conversation within a refined interior lounge setting. The production focuses on the interactions between two individuals, highlighting the product in a curated, high-end hospitality environment. Executed through a documentary-style live-action technique, the film utilizes warm indoor lighting to establish its atmosphere. Creative development was led by GUT Amsterdam and GUT Mexico City, with production services managed by Whale, Dark Alley Pictures, Icon Films Romania, and The Forge. Post-production and visual effects were handled by Splash Studios, complemented by sound design and music from Wave Studios Amsterdam and Ambassadors Berlin.