Johnnie Walker: Black Ruby
Brand
Date
Sep 2025
Description
Johnnie Walker’s Black Ruby campaign presents a cinematic commercial spot focused on the brand’s latest product iteration. The film follows a central figure through a series of interior hallway transitions, utilizing moody, high-contrast lighting to establish its atmosphere. Developed by GUT Amsterdam and GUT Mexico City, the project leans into a gritty aesthetic. The live-action production features a precise color palette, bridging deep burgundy tones with cool architectural backgrounds.
Style
Vertical, Cinematic, Moody, Gritty
Industries
Color
Burgundy
Jet Black
Background
Hallway
Context
TVC / TV Commercial
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