Johnnie Walker Black Ruby 2025

About

Johnnie Walker presents the Black Ruby campaign, a vertical video project centered on a behind-the-scenes look at the brand's latest release. Featuring Law Roach, the film leans into a clean, live-action aesthetic that documents the interplay between talent and production crew on set. The commercial highlights the product through candid interactions and polished sequences within various indoor environments. The production was a cross-continental effort, featuring creative development from GUT Amsterdam and GUT Mexico City, with production services provided by Whale, Dark Alley Pictures, Icon Films Romania, and The Forge.