Johnnie Walker: 12 Years
Brand
Date
Jan 2025
Description
Johnnie Walker presents '12 Years,' an atmospheric commercial campaign for the spirits category. The film follows a character through a series of intimate, narrative vignettes set against the backdrop of a dimly lit bar, utilising cinematic framing to establish its tone. Produced by Superprime, the piece leans into a moody aesthetic. The work employs a warm colour grade and deliberate low-key lighting to draw focus to the amber tones of the whiskey and the subject, relying on cinematic, live-action techniques to build the narrative environment.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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