Johnnie Walker
12 Years
Brand
Project12 Years
Date
Jan 2025
Description
Johnnie Walker presents '12 Years,' a commercial campaign focused on the brand’s signature whisky. The film utilizes a cinematic, low-key approach, centering on a series of intimate vignettes set against a dimly lit bar interior. The production, handled by Superprime, leans into a warm colour palette to establish a moody aesthetic. Through a blend of atmospheric storytelling and live-action technique, the narrative captures quiet moments of reflection, emphasized by chiaroscuro lighting that highlights the texture and clarity of the pour.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Alcoholic Beverages
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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