John Hardy

Jan 2026

The John Hardy S/S 2026 campaign captures the brand's artisanal jewellery through a collection of editorial portraits and live-action sequences. Under the creative direction of Reed Krakoff, the project balances the sculptural qualities of silver and gold metalwork with the raw, organic elements of a coastal landscape. Photographer Philipp Paulus leads the visual execution, contrasting detailed close-ups of layered chains and rings against the movement of the ocean. Styling by Anne Christensen emphasises the tactile nature of the pieces, supported by hair styling from Gavin Harwin and makeup by Misuzu Miyake. The campaign features models George Midgley and Maya Stepper, utilising natural light and monochromatic tones to ground the jewellery in a cinematic, earthy aesthetic.

Vertical

Natural light

Jewellery

Sandy Beach

Advertising Campaign