Jimmy Choo: Madison Ave.
Brand
Date
Mar 2025
Description
Jimmy Choo presents the Madison Ave. campaign, a visual narrative charting a journey between London and New York. The project captures the movement of footwear and accessories against the backdrop of urban landmarks and streetscapes. The film utilizes a cinematic approach, drawing on 1970s aesthetics and an analogue film texture to frame the urban environment. Through live-action technique and a nostalgic colour grade, the sequence contrasts high-end fashion styling with the architecture of two distinct global cities.
Style
Horizontal, Cinematic, 1970s
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Jet Black
Chocolate
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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