Jimmy Choo: Jimmy Choo Summer 2025 Campaign
Brand
Date
May 2025
Description
The Jimmy Choo Summer 2025 campaign explores domestic luxury, featuring actor Chloë Sevigny in a series of intimate, relaxed vignettes. Directed and photographed by Ezra Petronio, the project leans into natural light and clean compositions to showcase the brand's latest collection of footwear and accessories. With creative direction from Sandra Choi, the visuals capture a quiet, editorial mood. The work incorporates a live-action technique, moving between vertical and horizontal framing to focus on refined styling by Jodie Barnes. Art direction was provided by Ezra Petronio and Lana Petrusevych.
Style
Clean
Techniques
Natural light
Background
Bedroom
Context
Advertising Campaign
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