Jil Sander: Spring / Summer 2025 Women’s and Men’s Collection

Sep 2024

Jil Sander presents the Spring / Summer 2025 Women’s and Men’s Collection through an editorial campaign defined by its sharp tailoring and architectural focus. Under the creative direction of Lucie and Luke Meier, the imagery utilizes vibrant color-graded lighting and high-contrast, low-key chiaroscuro techniques to underscore the structural integrity of the garments. The project highlights clean lines and bold silhouettes, balanced by precise hair sculpting and minimalist styling by Poppy Kain. Photographer Victor Brun captures the collection across a series of vertical portraits, employing both natural light and dramatic neon-hued gradients. The casting, curated by Julia Lange and Mathilde Curel, features models including Rokas Kavaliauskas, Loli Bahia, Aivita Mūze, Karolina Spakowski, Malick Bodian, Mariacarla Boscono, Modu Fall, Neo Gregori, Vasko Luyckx, and Xu Meen. These compositions emphasize the interplay between structured knitwear, graphic-print fabrics, and metallic hardware, reflecting the label's contemporary aesthetic.

Editorial, Vertical, Clean

White Seamless

Lookbook, Advertising Campaign