Jil Sander
Spring / Summer 2025 Women’s and Men’s Collection
Sep 2024
The Jil Sander Spring / Summer 2025 campaign presents a series of vertical editorial portraits capturing the brand’s dual Men’s and Women’s collections. Under the creative direction of Lucie and Luke Meier, the imagery leans into a clean, architectural aesthetic, focusing on precise tailoring, layered knitwear, and structured accessories. Photographer Victor Brun utilizes a mix of natural light and high-contrast studio lighting to create distinct color-blocked gradients across the frames. The visual language emphasizes clean lines and minimalist silhouettes, punctuated by moody, low-key lighting and grainy textures in specific compositions. Fashion styling by Poppy Kain highlights sharp geometric shapes and bold color palettes, with hair styling by Eugene Souleiman incorporating sculptural finger waves and wet-look detailing. Casting by Julia Lange and Mathilde Curel brings together a diverse ensemble of models, including Loli Bahia, Mariacarla Boscono, and Malick Bodian, to emphasize the collection’s focus on contemporary form and texture.
Editorial, Vertical, Clean
Luxury Fashion Houses
White Seamless
Lookbook, Advertising Campaign
Associated creatives
