Jil Sander: Main Campaign

Aug 2023

Jil Sander presents its latest main campaign through a series of cinematic vignettes. The project captures a collection of subjects across diverse settings, shifting from urban streetscapes to intimate, tranquil interiors and expansive water environments. Captured in high-contrast monochrome, the work leans into organic textures and visible film grain. The cinematography utilizes natural lighting and atmospheric grading to maintain a contemplative pace, employing analogue film techniques to define the visual identity of the season.

Horizontal, Cinematic, Monochrome

Analogue / film

Advertising Campaign