Jeep: JOMO

Brand

Date

Jan 2025

Description

Jeep explores the concept of escapism in its latest cinematic brand film, 'JOMO'. Moving through rugged rural terrain, the piece highlights the vehicle’s capability as it navigates winding roads under an overcast sky. The commercial utilizes a combination of drone footage and live-action technique to capture a moody, desaturated aesthetic. Close-up shots of dashboard details and driving sequences emphasize the tactile experience of the Wrangler Rubicon. Creative direction and agency duties were managed by Togetherwith. Production was provided by Canoa Films, with additional post-production and VFX contributions from Togetherwith, Canoa Films, and We are Beast. The soundscape was developed by Twins Music House.

Style

Horizontal, Cinematic, Desaturated

Techniques

Drone footage

Industries

Luxury Automotive

Color

Jet Black

Light Grey

Background

Mountain

Context