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Jeep: JEEP | Colour of Unity

Brand
Jeep
Date

Dec 2024

Description

Jeep explores the intersection of landscape and culture in the Colour of Unity promotional campaign. Developed by Publicis Dubai, the film navigates the diverse topography of the seven emirates, contrasting sweeping drone footage of rugged mountains and desert expanses with deliberate, ground-level sequences. The narrative follows a central figure through shifting terrains, capturing the act of documentation against a backdrop defined by warm, natural lighting. By employing cinematic camera movements and raw, documentary-style framing, the project positions the vehicle within these vast environments while emphasizing a connection to the geography.

Style

Horizontal, Cinematic, Warm, Raw

Techniques

Drone footage

Industries
Luxury Automotive
Color
Sage
Pure White
Background

Mountain

Context

Advertising Campaign, Brand Film / Corporate Video

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