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Jeep

JEEP | Colour of Unity
Brand
Jeep
ProjectJEEP | Colour of Unity
Date

Dec 2024

Description

Jeep explores the intersection of geography and heritage in 'Colour of Unity,' a promotional brand film that traverses the diverse landscapes of the seven emirates. Through a sequence of aerial perspectives and intimate ground-level tracking, the project follows a lead subject navigating rugged mountain ranges and expansive desert dunes in a teal off-road vehicle. Produced by Publicis Dubai, the film leans into a cinematic aesthetic, utilising drone footage and raw, documentary-style framing to capture the region. The narrative is punctuated by studio sequences featuring sand collection, framed by natural lighting that accentuates the palette of the surrounding terrain.

Style

Horizontal, Cinematic, Warm, Raw

Techniques

Drone footage

Industries

Luxury Automotive

Color
Sage
Pure White
Background

Mountain

Context

Advertising Campaign, Brand Film / Corporate Video

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