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Brand
Jeep
ProjectJEEP | Colour of Unity

Jeep JEEP | Colour of Unity 2024

Associated creatives

Publicis Dubai
Publicis DubaiAgency / Creative

Tags

woman in hijab collecting sandwoman in hijabwoman collecting sandteal off road vehicleteal off road caroff road vehicleglass tubes with sandglass tubessand samples

Description

This promotional brand video for Jeep titled Colour of Unity highlights landscapes and cultural connection across seven emirates. The piece features aerial shots of rugged mountains and vast desert dunes alongside ground-level footage of a teal off-road vehicle driving along open roads. A woman wearing a hijab and a mint green outfit is shown exploring desert terrain, gathering sand samples into glass tubes, and presenting them in a studio setting. Natural lighting enhances the earthy tones of the landscape, complemented by documentary-style framing and cinematic camera movements.