Jeep: Groundhog Day
Brand
Date
Aug 2024
Description
Jeep’s Groundhog Day campaign features Bill Murray in a nostalgic, live-action automotive film that revisits familiar small-town motifs. The project leans into a cinematic visual style, blending cozy interior scenes with cold, realistic winter textures captured in natural daylight. The commercial, produced by Creative License, centers on the interaction between talent and vehicle, emphasizing the classic aesthetic of the town environment. The production uses a narrative sequence that highlights the interaction with local surroundings and the prominent inclusion of the Jeep brand within the winter setting.
Style
Horizontal, Cinematic, Nostalgic
Industries
Color
Jet Black
Camel
Background
Street
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.