Jansport: Why Am I On a Plane
Brand
Date
Jun 2024
Description
Jansport’s Why Am I On a Plane campaign positions the brand’s signature carryall within the context of air travel, focusing on the intimate experience of navigating transit. The film features a protagonist navigating the quiet tension of an airplane cabin, utilizing natural light and a cinematic approach to ground the narrative in a realistic environment. Developed alongside creative partners Party Land and HailStorm, the production leans into a clean, live-action aesthetic. Field Unit managed production and sound design, while Clandestino Post handled post-production and additional sound work, resulting in a cohesive portrait of travel-ready utility.
Style
Horizontal, Cinematic, Clean
Industries
Color
Forest Green
Charcoal
Background
Transport Hub
Context
TVC / TV Commercial
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