Jansport
Messy Car
Brand
ProjectMessy Car
Date
Jun 2025
Description
Jansport’s Messy Car commercial highlights the brand’s backpack as the central fixture within a cluttered vehicle interior. Captured through a live-action technique, the film focuses on the bag amidst a collection of personal items, including a water bottle, snacks, and apparel. The project features a warm, natural lighting style that emphasizes a candid aesthetic. Produced by Impossible Studios with creative direction from Party Land, the spot leans into a lived-in environment to showcase the product in a daily, relatable context.
Style
Vertical, Commercial, Warm
Industries
E-commerce Platforms
Color
Burgundy
Beige
Denim
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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