The 'Rotting' project for Jansport captures a candid, domestic moment centered on a high street fashion essential. The film leans into a documentary-style approach, utilizing live-action techniques to observe a subject within a lived-in, wood-paneled living room setting.
The aesthetic is defined by moody, warm tones and natural light, highlighting the product in a relaxed, everyday environment. The visual composition focuses on texture and atmosphere, grounding the backpack within a quiet, interior narrative.
